Privacy Policy

1) Who We Are

MBTI - TEST provides horoscope and MBTI-style content and tools. This Privacy Policy explains what information we process when you use our website and related features (the “Service”). If anything here conflicts with local law, we will follow the law that applies to you.

2) What This Policy Covers

This policy applies to visitors of MBTI - TEST and any sub‑pages we operate (for example our MBTI test and search pages). It covers data we process directly and data processed by our service providers such as Google AdSense, Google Analytics, and (when used) Google Programmable Search Engine (CSE).

3) Information We Process

• Content you interact with locally. MBTI test answers and horoscope interactions are processed in your browser. Unless a feature explicitly asks you to share or save, we do not send those answers to our servers.
• Usage & device data. When you access the Service, we and our providers may process technical data such as IP address (which may be truncated/anonymized), user‑agent, approximate location derived from IP, timestamps, pages viewed, and referrer/UTM parameters.
• Cookies & similar technologies. We use cookies and local storage to keep site preferences and to enable analytics and advertising. See Cookies below.

4) Legal Bases for Processing (EEA/UK)

• Consent – for non‑essential cookies/technologies (e.g., personalized ads) and for any processing that requires it.
• Legitimate interests – to secure and operate the Service, measure performance, and prevent abuse.
• Contract – where processing is needed to provide a feature you request.
• Legal obligations – to comply with applicable laws and requests from authorities.

5) Advertising (Google AdSense / Ad Manager)

We show advertising that is provided by Google or its partners. Third‑party vendors, including Google, use cookies to serve ads based on your prior visits to this or other websites. Google’s advertising cookies enable it and its partners to serve ads based on your visits to this and/or other sites on the Internet.

Your choices:

• Opt out of personalized advertising from Google at Google Ads Settings.
• Opt out of third‑party vendors’ personalized advertising at aboutads.info (US) or YourOnlineChoices.eu (EU).
• EEA/UK: where required, we will request your consent for personalized ads. If you do not consent, we will serve non‑personalized ads (contextual) or no ads where appropriate.

Learn more about how Google uses information from sites or apps that use its services: policies.google.com/technologies/partner-sites. For Google’s advertising technologies and cookies, see policies.google.com/technologies/ads.

6) Analytics (Google Analytics)

We use Google Analytics to understand how our site is used. Google Analytics collects information such as page views, browser type, and interactions. IP addresses in GA4 are anonymized by Google. You can opt out by installing the Google Analytics Opt‑out Add‑on or by using your browser’s tracking protection settings.

7) Cookies & Similar Technologies

Cookies are small files saved on your device. We use:

• Strictly necessary cookies – required for core functionality and security.
• Performance/analytics cookies – to measure use and improve the Service (e.g., _ga, _ga_*).
• Advertising cookies – set by Google and partners to deliver, limit, and measure ads.

You can control cookies in your browser settings (block, delete, or limit) and via the choice tools listed above. Blocking cookies may affect some features.

8) Data Retention

We keep data only as long as necessary for the purposes listed in this Policy, to meet legal obligations, or to resolve disputes. Google Analytics retention is managed within our GA settings. Advertising cookies follow the lifetimes defined by Google and its partners.

9) How We Share Information

We do not sell personal information. We share data with service providers (e.g., Google) to operate analytics and advertising, subject to their terms and applicable law. We may also share information to comply with legal requests or to protect our rights, users, and the public.

10) International Data Transfers

Your information may be processed in countries other than your own. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) offered by our providers.

11) Your Privacy Rights

EEA/UK users have the right to request access, correction, deletion, restriction, portability, and to object to processing, as well as to withdraw consent at any time (without affecting the lawfulness of prior processing).

California residents (CCPA/CPRA) have the right to know, correct, delete, and to opt out of “sale” or “sharing” of personal information for cross‑context behavioral advertising. We do not sell personal information. To exercise rights or to opt out of “sharing,” contact us as described below.

We may need to verify your identity and will respond within the timelines required by law.

12) Children’s Privacy

Our Service is not directed to children under 13 (or the age of digital consent in your region). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, please contact us so we can delete it.

13) Security

We take reasonable technical and organizational measures to protect information. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

14) Do Not Track

Some browsers send a “Do Not Track” (DNT) signal. Because there is no common industry standard, our Service does not respond to DNT signals. You can still use the controls and opt‑out options described above.

15) Changes to This Policy

We may update this Policy from time to time. We will post the updated version on this page with a new “Last updated” date. If changes are material, we may provide additional notice.

16) Contact Us

If you have questions or requests about this Policy or your data, contact us at: [email protected].

Do Not Sell or Share My Personal Information (CCPA/CPRA) – Email us with the subject line “CCPA Opt‑Out”.